Privacy Policy

Last Updated: December 15, 2025

Your Data Belongs to You

At Value Brand, we believe that your data is your most valuable asset. We are committed to protecting your privacy and ensuring that you maintain complete ownership and control of your business data.

Data Ownership

All data uploaded, analyzed, or generated through Value Brand remains the exclusive property of the merchant. Value Brand acts solely as a processor of your data and makes no claim to ownership of any information you provide through our platform.

Data Sharing Policy

Value Brand never shares, sells, or distributes your data to third parties under any circumstances. Your business intelligence, customer information, and analytical insights are confidential and will never be disclosed without your explicit written consent.

Security Measures

We employ industry-standard security protocols to protect your data:

  • All OAuth tokens and API credentials are encrypted using AES-256 encryption
  • Data transmission is secured using TLS 1.3 protocol
  • Our infrastructure is SOC 2 Type II compliant
  • Regular third-party security audits are conducted quarterly
  • All employee access to data is logged and monitored

Data Storage

Your data is stored in secure, encrypted databases hosted in enterprise-grade data centers. We maintain regular backups to ensure data integrity and availability. All data at rest is encrypted using industry-standard encryption algorithms.

Data Retention

We retain your data for as long as you maintain an active Value Brand account. Upon account termination or deletion, all your data will be permanently deleted within 30 days, except where we are required by law to maintain certain records.

Your Rights

You have the right to:

  • Access all data we store about you
  • Request deletion of your data at any time
  • Export your data in a machine-readable format
  • Opt out of any data processing activities
  • Lodge a complaint with a data protection authority

Compliance

Value Brand is compliant with GDPR, CCPA, and other major data protection regulations. We regularly update our practices to ensure continued compliance with evolving privacy laws.

Contact Us

If you have any questions or concerns about our privacy practices, please contact us at privacy@vbis.com